to create a contest with which fans could win one of five exclusive Ghoulia Yelps dolls. At the start of the convention on July 21st, Mattel teamed up with Just Jared Jr. Pre-orders as well as on-site purchases were limited to six Ghoulia dolls per household/attendee. The Ghoulia doll was included in the 2011 pre-sale program and could be pre-ordered starting July 11th. Dead Fast, were released on April 29th on Facebook. The announcement and first photos of the 2011 exclusive, a Nekrocon-attending Ghoulia Yelps who cosplays as her OC Ms. The doll's appearance was featured in the Volume 1 webisode " Totally Busted", which aired a week after SDCCI and was followed by a three month-hiatus.ΔΆ011 Main article: 2011 SDCCI merchandise The back of the box also contains a section of text in honor of Garrett Sander, the creator of Monster High. Included with the doll are a diary that details Frankie's first day alive and which also contains a unique profile that describes Frankie as she is at only a few hours of age. Though the doll and its accessories are identical to the ' Basic' release bar for their colors, most of the doll logs included are unique to the SDCCI 2010 release. Only 5000 greyscale Frankie Stein dolls have been produced. It could only be acquired directly at the convention, though afterwards it shortly was available at Justice and online channels. Though Mattel launched the online pre-sale program that year, the Monster High doll was not included. A greyscale edition of ' Basic' Frankie Stein, which homages the black-and-white horror movies from the 1920s-1950s, was announced as the exclusive of 2010 on July 10th.